Corporate identity & image development
This project is very big and is composed of groups of different media graphic final arts produced during my "in-company" working period of almost 2 years from 2008 to 2010 in Caracas, Venezuela, finally as a creative director for a private multinational leisure, travel and tourism corporation Tourpasscard MundoPass CA & MundoPass Inc with headquarter offices in Miami FL, USA for which this project was created by the way, and another in Caracas, Venezuela.
Everything started with the creation of the brand logotype as requested for then designing the website, a very robust built-in search engine SABRE / ASPX / HTML / CSS fixed structure for locating around the world hotels, flights, packages, tickets, reservations, etc; among other offered services.
Design and development of customized UX / UI templates, selected iconography, content layout, pictures composition and retouch, among other critical design aspects of all previously planned sections from starting homepage and single main navigation menu sections to including e-commerce shopping kart process stages and final online payment checkout of entire conversion system.
Development of landing pages specially designed for newsletters, design and layout of content which was basically plain text and an "action-call" button contained into a small form for briefly interacting with customer basic data collection of information.
Each template was decorated using fine vector illustration compositions. Also, an important web animated banners adv campaign was part to this project with standard GIF & dynamic AS3 banners, all designed and animated from scratch.
Finally, some other fine print works included stationery build-up, t-shirt design, office and room decoration with vinyl wall decals and dye cuts. On April 2014, I worked on a last new refreshment proposal for this website as requested by the client.
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- Categories
- Multiple designs
- Tags
- 300dpi72dpiAdv adAdv bannerAdvertising campaignsCMYKConcept creationDigital printDynamic webFine paperLogo designLogo implementationT-shirt designTemplate designTemplate layoutWeb designWebsite
- Project URL
- https://www.behance.net/gallery/74212521/Tourpasscard-Zurfers
- Client
- Corporación TourPassCard, CA
- Release Date
- 2010 - 2013
- Software
- Photoshop, Dreamweaver, Illustrator, Flash CS8