FpF Productions foundation

Took my chances and went on as a freelance creative director and founded FPF Productions in Caracas, Venezuela from January 2011 till present day, it has been my freelance and independent visual communication & graphic design brand and personal studio for web and print solutions.

After working as a hired talent for different companies and private advertising agencies, I felt it was time to jump into the idea of selling my own work. Having then accumulated enough experience and performance through all my professional years of employment I started building my own personal project creating my first official corporate image brand identity.

The FPF Productions foundation project is divided into three main campaign stages:

2005 – 2010: “Serious about design“
2011 – 2018: “The Creative Spill“
2018 – today: “Discreto Consilio“

Serious about design was my first slogan actually, and the meaning or message was right about what those three words signify; being serious about design, being impassioned about it, brake the standard parameters and start changing layout schematics. It was the serious about design campaign the one which had sold myself the most to the professional market as a creative graphic designer and illustrator.

All my compiled illustrative works were grouped into the main focus point on my initial corporate image identity and brand development.
Different portfolio concepts and formats were designed using my own illustration work assets that were created in previous years between 1993 and 2004. My first logotype was shaped and so, off I went using this material in the search of professional work and succeeded in finding great jobs and getting hired as a graphic designer.

The creative spill campaign started from January 2011 onwards, right after my last year working as a creative director, the highest professional acquired rank I have ever earned during my career years as an employee. The project started early design and development back in 2008 until ready for full launch in 2011. Of course, a brand new logotype and a complete fine stationery set was conceived, always using the eye (the idea of being watched) as the composition base element. The result; a colourful, iconic and compact humanoid-Martian-type eye in a high contrast combination of 5 spot colours as the new fresh brand that represented this concept of the creative spill on any given day.

A movie clip script story carefully planned for my first official website and portfolio showcase to my best selection of published works (v2.0). An ambitious and elaborated (back then) animation and motion graphics design project created using Adobe Flash Professional and Dreamweaver software (ActionScript 2.0 + HTML + CSS).

The creative concept was about a sci-fi story of an alien raid, an invasion of outer space forces who had suddenly appeared over Caracas skyline to change the ways of design, concept and creativity in the minds of its inhabitants, causing chaos represented through a true flood of the entire city.
The idea was to produce an animated film using a lot of dynamic elements, special FX, sounds and a simple and friendly UX/UI navigation structure and body content layout, that could result funny to watch and very entertaining to the final user able to appreciate my graphic works and creations in a different and unique way.

The website project was made up of two parts, An intro movie presentation and the site itself containing 6 sections, each showing the different content about myself, my freelance services and most important, live portfolio published works.

The Creative Spill represents my best years as a freelance graphic & web designer and illustrator, yet so far, nearly about 12 years of independent, successful graphic art production and web projects management, sustaining absolute satisfaction of personal clients acquired over time during these past years working as a full freelance creative designer. This project is perhaps the one I feel most proud of in terms of excellent reviews, thoughts and the fact that it was nominated among best 2012 site innovation awards.

Sadly already eliminated from the software market recently at the end of 2020 Adobe Flash and ActionScript are no longer supported or continued in any of their versions, which has been the reason why I renewed and refreshed myself towards my latest corporate image brand development in 2018; *Discreto Consilio *Latin for thoughtful design.