This was one of my most sympathetic, interesting and experimental "pilot" projects created in November 2009, under personal client commission to fulfil first a special task, and that was to create an initial logotype and corporate identity for a private sea food products packer and distribution company.

Immediately after that, another branding development identity had to be created as well for the main star selling product: fine canned tuna chunks in different presentations.

After having obtained the company's logotype approval and while working on the brand product second logo, came along the creation of the main character representing a sort of company's pet. After sketching several try-outs, the friendly fit tuna fish got finally ready and approved.

The idea was to target the young and fit audiences who usually look for wellness and healthy beneficial food. Although the implementation of this designed character had gotten developed only to a certain point, the design and graphic illustration possibilities of taking this project to a higher level remained always endless and unexploited.

Tasks included design of main brand logotype and branding logotype, presentation cards, envelopes and letterheads, digital illustrated pet character, can labels among other work.